![]() ![]() That lets developers create apps targeting Mavericks’ capabilities, rather than limiting features for the sake of backward compatibility. Shifting to a free upgrade ensures that stragglers who wouldn’t have paid for OS X Mavericks anyway will be up-to-date software-wise. With that in mind, most Mac users who would pay to upgrade to OS X Lion and Mountain Lion have already done so by this point. iTunes was estimated to account for more than $4 billion in revenue last quarter alone. Its operating systems are there to usher customers into Apple’s ecosystem. Apple’s focus is on selling hardware and acting as a gatekeeper to its software stores. The move to free isn’t only awesome, it makes a lot of sense.
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